So you have mentioned quite a few stages to creating one of these kinds of videos. So I guess we begin at the very start, you mentioned prep. Would you take us
Alright. So Chris, he probably enjoys football, right? Can he have a group? Liverpool. Liverpool. Okay. And is there a, uh, an opposing team that it is only a rivalry? There's a Coupole probably the greatest ones. Manchester United, which everybody knows. Okay. So Liverpool, Manchester United. Okay. So there's like any friction, rivalry that is heavy. Okay. First thing would be like, fine, if we are going to really produce a movie, we have to get a purpose of that video. The number two is we need to identify our audience. Who Do we need watching this movie? So I would say it would be people that are Liverpool buffs like your brother, like hardcore Liverpool. Okay. And we must begin breaking down of a few of the things which they, they kind of rally round that would have them excited. And what could be among those things that you'd think, well, beating Manchester United scoring goals.
The way you'd then strategy that. Yeah. We did a lot of research beforehand. We were doing a great deal of preparation. We would like to begin executing on these things. For me there's a formula for every video, and uh and this formulation is exactly what founders will need to make to themselves. And there is a couple of elements for this formula it, which it's universal for everybody. The first one is, and that we prepared for is a hook. We need to catch their attention. Now that hook differs on youtube versus Facebook. Allow me to give you an example of that. Like on youtube the hook would be just like five seconds. And on Facebook it's gonna be entirely different because you're, you might have sound on or not. As you are kind of turning through their feed and you perhaps just have a possibly a second to 3 seconds.
And even on Instagram, it is going to be different. And so looking at that, it's similar to that hook is like the most important part. And I'd actually place a great deal of work and energy to attempt and work out how you are likely to captivate people's focus and the way you suck them in the content. Now after that, after the hook, you can actually reinforce your brand. So if you have a brand, you can have a branding element. This is an optional thing. Uh, it depends on what type of content you are producing, you know, also, then two, you're moving to the meat of this content. Here's something which I discovered over, you understand, 40 some odd billion opinions. It is like people have a tolerance to watch. And I don't know if you've fallen in this class, but I, I have been on Facebook and I have never turned on the audio.
Concerning make one of these? Yeah. Instead of preparing, and it's really interesting because a great deal of people, they are more about performing. And I discovered that if you wish to be successful, it is about the groundwork of understanding exactly what you're going to do, how you're going to execute it. So I always like to actually begin to determine why I am creating the movie. It should have a very specific purpose. Um, I think it would be pertinent to have you proceed through this procedure. What exactly does that sound great? Okay. Let's just say that you're attempting to sell some mix. Okay. And you're attempting to sell it. You have whatever or some item. Okay. So tell me someone that you know really well. Um, besides Joey and David. Okay. So your, your brother David. Okay. Chris. Brother Chris.
Obviously. Yeah, that makes sense. Okay. So speaking about movie editing from type of my experience and I am not a professional movie editor and I know just how much work goes into doing lots of the things you state, you know, the, the captions Mimi finding, actually just putting titles at the top and bottom of your movie can take hours for many people and some people watching this might have no clue how to do this. So I guess in that respect, is it worth the time to do that? Could it be worth the time to sit down, possibly put into editing the video or spending money with someone else to kind of, We're going to discuss the 1 sort of movie so as to blow off your business you need, but not just about what that video is. We are going to discuss the way to structure and create that video. Let us go.
Now presumably you'd take the content you simply shot with Reese in your telephone or whatever to an editing package or into a post creation. I suppose. Can you want to speak about what you do at that stage? Prepared to disperse
You've got two or three distinct versions of a video and you may test it to like, such as seriously what we do is we will just throw a couple bucks behind it and and see how it converts. If it Works really nicely, you don't need to devote that much money to work out if people actually click on it, engage with it, just how much they watched the movie to find out if it actually works. And connect with them on a psychological level and so spending the time in post to creating your movie really engage with all the audience, it provides you a higher probability for them to really share.
Hey that Jamie here and on behalf of the Click [inaudible] staff, welcome back to our movie series where we're talking video, but more specifically the types of video you ought to be creating to drive more profit and more cliquey worthy movie views into your small business. In the previous video we discussed the condition of this video promoting industry. When producing content essentially what's working by now. In this video we are going to go over the video content in a little more detail and talk about ways to create the 1 video you should be generating immediately to drive more clicks, more visitors, and more earnings on any product or service that you're offering.
So Darryl, at the first video we talked briefly on the sort of video content you ought to be producing, what favor for anyone that didn't see that or just to refresh a few memories, which sort of video? What type of video is that if there's 1 video you should create as a organization, um? Yeah, for me personally it's a societal video and just two to kind of take a bit farther then, um, and sort of remind everyone what sort of video that is. Can you explain what a social video is, but also why that type of movie is so important?
However, the algorithm on youtube otherwise, you know, you'd do it otherwise on, on Instagram and distinct on Twitter. But Facebook, I think a lot of people which are seeing this video want to capitalize on this and that's an easy way to say, hey look, if you could have this page which has a reach of let us say you know, 10,000 likes that they really posted it, who knows how a lot of you is they're likely to get. Um, and, and you sort of reaches out to all these different pages at which it goes back to your movie and the analytics gets. Yeah, it's really cool. No, that's cool. Now with mixed approach, like for me personally, I enjoy organic, but you've infused it with, with ads that are paid. Ads that are paid is the best method to get into at the right moment in front of the ideal people. And if you understand what you're doing, it could be very powerful. If you don't understand what you are doing, it's still be effective because as soon as you say, fine, we're doing a movie about Liverpool?
You're good. Uh, honestly, if you truly want your video to be viewed, you will need to actually have a preparation stage of how you are going to disperse it. So back you're like, okay, who's going to actually discuss this movie? Are you going to participate with them? You know, is it going to be achieved through advertisements organic or is it going to become a blended strategy where you doing organic and adds? Uh, for me, I love other stations on the market. I love webpages on Facebook reason they need to nourish the algorithm. They will need to actually get their articles outreach increased. And a great deal of people are willing to talk about your video. Uh, but more importantly, they're, they are in a position to cross post your own video. And so it's like coming from their page and it is like an true content, even it isn't theirs.
Perhaps you've never, you just watched thecaptions and things like that? I do. I grab myself. I'm like, why did not I flip it ? But it's so much better with salad. Right. But it's like people consume at different times. Um, but what I found is if you can hook themif you can get that hook, whether it's about Facebook, on Youtube, on Instagram, you literally need them for 20 seconds and 20 seconds should be your gold. It is like you have to fortify that hook or you need to reinforce what your value proposition is to receive them in, whether it is a name or a thumbnail or however you are pulling them into that video. Um, you have to reinforce that since if you do not, you're going to have the hockey stick on effect. That means all the people who begin washing it begin to depart, you understand, and you not going to get anybody watching it in that time.
We're discussing shooting articles, we're talking about adding texts, adding images, animations, and we are also talking about adding captions, Emojis, all of that things can be constructed and edited it directly inside of [inaudible]. The most important reason we constructed clip Ian was so that it's accessible to absolutely everybody and we are speaking even if you've never created a video earlier, you would like to get into video creation for your business or you're an expert, it is possible to produce what you can create anywhere else right inside of Klipfolio and what is more, even in the event that you don't wish to shoot your own content clippy or gives you access to an extensive library of movie clips, graphics and audio, she can pull all of this stuff together to build videos. We'll also throw in templates. So if you fill in a bit uninspired, for example, you can grab one of our pre done templates, then alter the text and the colors, upload your advertising and your doing clip. Eao is your video creator and it's going to change the way both novices and professionals create video moving. We can't wait to show you it, so make certain you enter your email below. Within the next video, we're likely to pull back the curtain on Filipeo and explain to you how this platform functions and it's likely to change the way. We'll see you in the next video.
Right, right. And one thing which I discovered is even once you have a video that's performing quite well, you know, um, the way that the algorithm works on Facebook and other items, it is like maybe in six weeks or seven months you do another cut and then upload it, learn from what you have, all the data that's there and say, fine, what should we edited this down because we had a sort of a drop off here. Maybe we include, you know, something to pull on them in visually here. Uh, you are able to do that. And, and in which you are in a position to perform it, basically you are in a position to be successful because people will tend to overlook what they really saw, you know, from six months ago.
It may kind of look like it is theirs. And that is a thing. So return to your example that we said, hey, if we're going to really make a video about your brother and his soccer team about Liverpool, while it's good or bad or anything, I'd like make a list of each, uh, webpage on Facebook on Instagram that would be pro or con. Um, you know that's who we want to contact. And believe it or not, you know, getting, uh, those connections with these people is a way to have massive increase. And I discovered that if you can get like six or five or 10 stations or pages which are like yours who are eager to talk about your articles, I suggest that explodes your, your growth, that explodes your, your reach and you're going to have the views that come with it if you actually have done a great job with your video.
Okay. So prepared created the movie, edited the movie. So we simply don't load it now. Yep. That yousay, okay that's just distribution and'd say the Majority of the individuals
Or even linkedin. Yeah. And so that is part of the prep preparatory stage? And what we're attempting to do is figure out, fine, here's what would work on Instagram. Now perhaps there's something or a hook that's a little bit better on Facebook and here's something. That means that you may have the meat of this material be the same. But how you're actually shooting on the movie it's really delivered is a tiny bit different. And where you are actually likely that is, uh, you know, the various ways to really connect on various platform.
And what is the first thing which you believe he is going to do? Likely share the movie, After that connection with the video fills. He is going to discuss it with not just 1 person, but he's gonna share with everybody that really enjoys what is happening, you understand? And so that there is absolutely critical. Then the next thing is, uh, actually trying to describe what would be a great hook cause like you only have a few few seconds to catch his attention. And that I believe, okay, what do we do to catch his attention without sound within one to three seconds? You know? And, and perhaps it is a caption over the movie which says, you know, Liverpool's sucks. Yeah. I think, I think he would watch this movie. You understand what I am saying? And I think that he'd have to be sucked in as he tried to figure out what's going on in that video.
It is like once you find something cool and you are like, hey, you have ta check out this. You know, we must do that. We've got to that virtual word of mouth. And that's where it's so powerful and that's what the videos that are societal do. And so after the center, essentially of this content, you have to have a call to act. Um, also, and you might not think, well, if it is a societal video, I'm not actually doing it , you know, it's simply more of an inspiration or it is merely a [inaudible] or whatever. Because are you trying to grow an 16, that call to action is still crucial? Like remember when we talked about what is the video's purpose? Or if it's to market goods, we need to push them to a landing page or to, you know, hit on that buy button right under the video. Uh, or whether it's for inspirational, perhaps it's just like some thing or a Hashtag to combine a cause, you know, I mean the list goes on.
Well let us just target everyone that enjoys Liverpool, right? And let us target everybody that doesn't like Liverpool. And let us see if we could get some, a few things occurring here. And it will be interesting should you infuse a small bit of cash, although I think you could do that just with organically. The outcomes. It's possible to get your own gently. Definitely. I think anybody watching this movie today features a blueprint to make not a movie book in, knowing what to make and to push that out there properly or an overview and, and those insights, uh, fairly incredible. And for anybody we put together. Um, that entire formula, that entire blueprint, um, a few things we did not fit into this movie, um, that you could grab beneath this video.
So that it's like getting these pins. And then two, there is those hooks within the movie. Like he got him, you got to fortify whatever that title is. And therefore I give that some thought. Um, and that's essentially the preparatory stage before you go onto the next step. But there is one other thing I really, really look at is that which, what source of moderate are we going to use? Is it likely to be a Instagram one then than Facebook? Is it likely to be better on Twitter or on youtube? You know, what's likely to be the best method and like you have to look at the platform of that you're trying to achieve. Now, one of the biggest errors, it's like, well I will just distribute it everywhere, you know, and you're making a video seeking to go on each platform and that's a huge mistake. Yeah.
Yeah, for example, like the video portion of the video editing is so crucial. It may either make or break a movie. It doesn't matter your script is. It doesn't matter how amazing your camera and your manufacturing is. Really where it really, the rubber meets the road to find out whether it's going to work or not, the editing is. And for mepersonally, once you're able to take action, it is well worth the sources worth the moment. When you put it together, it will convert a lot higher. That in the conclusion of the day, that's by far besides homework, uh, you know, the prep stage, and um and it's like the implementation point to the editing is the most critical.
So we have discussed the initial stage of getting ready for a movie planning of video. We then proceeded to clearly production and making the video. So can talk a bit about
When you truly have these bullet points of things that would really get there, get there, get them excited or something which's happening, I then try to consider what value can you actually bring that person. So there you may bring value. Uh, with movie content you can aspire, you can instruct or educate, entertain, and occasionally when you're really good you can do all three at precisely the same time or you'll be able to get two of them. That is when you are really, really good when you're actually giving it a lot of thought in it. Now that being said, once you do that, I try to figure out which value you're likely to bring to your intended viewer. Yeah. And in that movie, I attempt to bring those bullet points bring some type of value. So whether it's like creating devotion to his team or speaking how bad the other group is, that's some value he'll really find.
So with that, just to kind of move into that, and do you load the movie first to your webpage then contact all of these are the pages to allow them to know it's never, or would you take a different approach? Yeah, so I really do this at the preparatory phase. I am known by me, the videos come in so I achieved anything or since it might require a couple of weeks to get ahold of everybody. Who knows, perhaps you're like, Hey, and uh, I'll discuss your movie should you share mine type item. If you are doing PR crossposting 13, that's not a bad thing. Uh, simply to share a video isn't where the burden is. Just like you have to literally cross it and you have to give them privileges to cross post your articles. And the same for, you know, you're posting their content, but that's kind of the key on Facebook.
Yeah, that makes sense. And as soon as you've been through these phases a few different occasions I suppose from looking at these three stages, and you do different edits which is vital as you say. And most of us would, you know, she movie, I've been guilty of this in the past and we are going to throw it up thinking it is ready without stuff. However, now I can see just how important it is to do different versions because when you find you may continue following that blueprint repeatedly and over again.
Which is logical. Makes Sense. Okay. So that makes total sense. Um, but one thing I wish to circle back on really quickly is you mentioned if you're creating video and one of the thoughts everybody has, I mean, I have had this before when I have created videos, I will only share the same movie anyplace. Can you elaborate about this is a lousy idea? And that is a kind of a thought process that is bad.
All you need to do is select in, pop your email in there, we will send you that guide. So during this movie and the very first video, we have talked a lot about creating the ideal video and that includes everything from of course prep, right the way through to shooting the movie and then of course the article of where you've got to edit the movie up in the ideal way and to get the very best distribution. Now that all is very difficult. Most people don't have access to camera equipment to shoot on film content. As an example. The majority of people don't have the skills or access to utilize complex editing applications either, and that is why we construct Klipfolio. Klipfolio is an internet based video founder that allows you to make amazing looking videos. Just in the two videos we've talked about like the videos in the palm of your hand.
The post production is probably the most crucial aspect of getting a great slice of video on the market. And the reason is because you put a great deal of work in planning, you devote a great deal of time doing manufacturing, but actually where the magic is really actually getting the elements that will really engage. And then also the edit um, is pacing can be created by you and that pacing will keep people's attention the entire time. Like we are uh, one thing I look at is, we are trying to figure out how we are going to distribute it. We would do it otherwise compared to Facebook. For instance. We would be at a 16, nine ratio on youtube because that is the way that it is on youtube. Right? And, and then to, uh, we would burn off in our captions. We would really upload caption files right to youtube itself.
But on Facebook we would like to burn it in because some people don't have that choice on and you also ought to be certain when they are scrolling through it, you are grabbing that focus. So he's like, actually? Exactly. And it's like the ratio to like on Facebook, we want to be a one by one ratio of square ratio. Right? So what elements which we may really add to this video file? Can it be like to make it more of a meme where we are placing texts the beginning of the end, um, you know, is it really engaging with different, different kinds of components? That is the things you've got to consider when you're doing the movie edit. The thing that I adore is we have different choices like cause we need to , we did four or five distinct versions and if we did the manufacturing right.
So if we talk about moving onto every stage, I think that is, this is very important also. There are well I think there are just two elements you may tell me. The first biggest one that we think of is that the proportion of the video. Therefore, in the event that you create in 1 video, you've got to think about each of the other ones are transcribed into by that. But is there other, anything else you'd kind of want to be aware of if you're going to be generating content for state, Instagram or Facebook
What's that all for production? You know, like a lot of people put a lot of thought concerning how things come like what kind of camera to use and so forth etc. However, I believe it's like be elastic. Though that we prepared, once you're actually doing the movie you have a script and have like this you are likely to get things come to you. They're like, oh, this could be a great deal better if we did so and you also know, take at variants. Just like you've got time, simply shoot some variations. Hey, perhaps this will work better than this. And you know, that can help you the post production phase.
Or if we think of players, maybe Mohamed Sala, he's, that Liverpool is best player may be hitting scoring from United, I do not understand. Yeah you are able to do different clips . But even talking about why they adore, you understand, Liverpool. And, and also the, the essence of it. Um, so I like to try and recognize a couple of things. These are bullet points of what would that person that if he watches with movie with. And then two, I do research. Just like I want to go out there and also understand how well I know someone, I am like, what else is going on out there? So I do some research on the internet seeking to see if there. Uh, particularly when it's dealing with the topic available. So like for Liverpool, is there anything that is going on that will be in the information which would be applicable to, to the movie today?
And so you must reinforce it. And, and that point when we were speaking about your brother, it is like if you add one of those other elements which resembles, yeah, yeah, I enjoy this movie. You know, you are like go from that point. That is where he'll stay on a little bit longer. And if you get 20 seconds, if he can reach there and actually feel some kind of link to the movie, they will watch another moment, doesn't then result in more involvement on the videos as well. So then they would be more prone. And 12 we see comments. It is like as you are connecting with them and you're talking their language or however you're going to it, you are connecting with them on an emotional level and they feel part of something and they feel like obligated. It is like something that humanity feels obligated to do. You know, until we do that, there's a good deal of people who begin recording and just pick up a camera which can be one of the worst things you could do. And there are phases, like you mentioned, there is a stage of preparation, there is click here a point of production, there is a point of post production, and then there's a stage for distribution. And every one of these stages are critical, uh, and they function in harmony to get your movie.
For me it's like you have articles and it can be shared by you on different programs, but it has to be changed. Yeah. Since how you see on Instagram differs. You view on Facebook and the way you see Youtube, how different, the way you view onLinkedin or Twitter. And in the end of the day, what we need to do would be to understand how people consume content on this , that, that stage and earn content that would actually work. Uh, and that's, that is the big difference. You say and can go through precisely the production, fine, I can take some of this. It's like you may have a 10 second video on youtube, but you're going to only slice out possibly two minutes or three minutes , on Facebook because it is going to perform a whole lot better that way.